Bangladesh represents an interesting case among the developing countries.

Despite its huge potentials and impressive success in many sectors in recent

decades, notwithstanding its numerous failures, its overall image in the outside

world remains largely negative. A section of the global media also tends to

downplay its achievements and overplay its negatives which also contribute to

its negative posturing. As a result, Bangladesh lacks the level of visibility in the

international arena which it rightfully deserves. Quite ironically, its name appears

in the international media more often with incidents associated with, among

others, floods, poverty, corruption, political instability and likely worst impact

of global warming. It is imperative that necessary steps are taken to aggressively

pursue “country branding” in a way which not only creates a positive image

about the country but also upholds its unique characteristics and attributes before

the international community and also to her own people. Bangladesh remains a proud contributor to UN peacekeeping operations. It is currently the top contributor of military and police personnel to UN peacekeeping missions, with almost 6,500 peacekeepers currently deployed in eight countries.